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    Developing a Framework for Sources of New Product Ideas

    February 1992 in “ Journal of Consumer Marketing
    Stanley F. Stasch, Ronald T. Lonsdale, Noel Mark Lavenka
    Studysummary This study proposes a framework for classifying sources of new product ideas, suggesting it is more effective than existing paradigms for successful innovation.
    Automatically generated from the study's abstract, not written by a person, and not a review of the full paper. Not medical advice or a treatment recommendation. Read the original study, and consult a qualified healthcare professional before changing treatment. Full disclaimer
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