Digital Technology Utilizer Strategy to Promote Manila Sapodilla Seed Oil Extract Emulsion Product as a Hair Growth Product

The study highlights the effectiveness of using digital technology to promote Manila Sapodilla Seed Oil Extract Emulsion as a hair growth product. It emphasizes the role of social media platforms like TikTok and Instagram, along with strategies such as electronic word of mouth (eWOM), influencer collaborations, and improved website performance, in enhancing brand recognition and consumer interest. Additionally, incorporating new product features, attractive packaging, and engaging online interactions can build a positive image and trust in the product. Overall, a digital technology-based promotional plan is effective for introducing and expanding the product in a competitive market.