July 2026 in “Pakistan BioMedical Journal” This study observed that social media significantly influences biotin supplement use among young women in Pakistan, often outweighing professional medical advice.
December 2025 in “Uludağ Üniversitesi Tıp Fakültesi Dergisi” This study found that among medical students and doctors, 93.9% used social media, with 68.5% seeking information on cosmetic procedures, and women were more likely to be influenced by advertisements for non-surgical cosmetic treatments.
January 2026 in “Dermatology Practical & Conceptual” In this study, dermatologists' TikTok content more frequently recommended standard treatments for hair and scalp disorders compared to influencers, who were more likely to suggest alternative options.
April 2025 in “Journal of Cosmetic Dermatology” This study of patients with androgenetic alopecia in Turkey found that severe hair loss significantly impacts psychological well-being, particularly in men and those with early-onset AGA. Despite widespread social media use for hair loss information, it did not influence treatment choices or psychological distress.
December 2025 in “Dinasti International Journal of Management Science” This study reviewed existing research and concluded that digital marketing strategies, like social media engagement and influencer collaboration, effectively increase consumer interest and brand recognition for Manila Sapodilla Seed Oil Extract Emulsion in the competitive beauty and hair care market.