Pasikula (Turmeric Paste for Axilla) as a Herbal Armpit Hair Remover

    May 2020 in “ Business Innovation & Entrepreneurship Journal ”
    Wawan Kurniawan, Novi Nurul Awaliyah, Wida Silfia, Ijang Ikbal Nawawi, Restu Febriyanto, Leni Sri Mulyani
    TLDR PASIKULA, a turmeric-based hair removal product, successfully sold well and boosted turmeric's economic value.
    The study aimed to develop a business by utilizing the abundant turmeric production in Garut district to create a herbal hair removal product named PASIKULA. Turmeric, containing curcumin with antiandrogenic properties, was processed into a paste and packaged in capsules. Priced at IDR 8,000, PASIKULA was marketed both online and offline. The increasing monthly sales indicated its acceptance by the public, highlighting its potential to enhance the economic value of turmeric.
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