Pasikula (Turmeric Paste for Axilla) as a Herbal Armpit Hair Remover

May 2020 in “ Business Innovation & Entrepreneurship Journal ”

Wawan Kurniawan, Novi Nurul Awaliyah, Wida Silfia, Ijang Ikbal Nawawi, Restu Febriyanto, Leni Sri Mulyani

turmeric curcumin antiandrogenic herbal hair removal PASIKULA

TLDR PASIKULA, a turmeric-based hair removal product, successfully sold well and boosted turmeric's economic value.

The study aimed to develop a business by utilizing the abundant turmeric production in Garut district to create a herbal hair removal product named PASIKULA. Turmeric, containing curcumin and its analogous compounds, has antiandrogenic properties that can inhibit unwanted hair growth, such as in the armpit area. PASIKULA, packaged in small bottles with 50 capsules of turmeric paste powder, is sold at an affordable price of IDR 8,000. Active promotion and marketing through online and offline media led to increasing monthly sales, indicating that PASIKULA was well-received by the public. The product presented a significant business opportunity to enhance the economic value of turmeric.

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Research cited in this study

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research Curcuma Aeruginosa Roxb. Essential Oil Slows Hair Growth and Lightens Skin in Axillae: A Randomized, Double-Blinded Trial

18 citations, December 2016 in “Phytomedicine”

Curcuma aeruginosa essential oil effectively reduces hair growth and lightens underarm skin.

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Pasikula (Turmeric Paste for Axilla) as a Herbal Armpit Hair Remover

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research Curcuma Aeruginosa Roxb. Essential Oil Slows Hair Growth and Lightens Skin in Axillae: A Randomized, Double-Blinded Trial

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