May 2008 in “Texas ScholarWorks (Texas Digital Library)” This dissertation reports three findings: vertical mergers can facilitate downstream collusion, advertising for new products may follow an inverted U shape, and incumbents might obscure the quality signals of uncertain new market entrants.
June 2018 in “Exchanges: The Warwick Research Journal” This article investigates how print advertisements create persuasive messages using hidden meanings within their language and structure, without presenting new empirical results.
January 2013 in “Stirling Online Research Repository (University of Stirling)” This study found that integrating the Theory of Planned Behaviour with the Stimulus-Organism-Response framework improved the prediction of intentions to buy embarrassing products, with subjective norms being significant across drugstore, internet, and multi-channel environments.
5 citations
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June 1996 in “Journal of Consumer Policy” This study observed a decline in investigations, prosecutions, and convictions for misleading advertising in Canada, suggesting Industry Canada's diminished role necessitates new strategies to address this issue.
3 citations
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January 2005 in “Media Asia” This study reports that since the early 1990s, China's advertising and consumer culture have rapidly transformed, with Chinese brands now leading the market alongside significant cultural shifts toward consumerism and materialism.