7 citations
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September 1991 in “Journal of Advertising” The study suggests that commercial TV station advertising clearance policies may vary according to profitability and organization size, influencing their airtime appeal to viewers.
2 citations
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January 2012 in “Berkeley technology law journal” This review explores keyword advertising in online advertising, noting its appeal due to audience reach and campaign optimization, but reports no new research data.
2 citations
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September 2000 in “International Journal of Retail & Distribution Management” This issue reviews various reports on branding, including UK consumer attitudes towards brand extensions and company performance in 1999, but provides no new research findings.
June 2018 in “Exchanges: The Warwick Research Journal” This article investigates how print advertisements create persuasive messages using hidden meanings within their language and structure, without presenting new empirical results.
3 citations
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January 2005 in “Media Asia” This study reports that since the early 1990s, China's advertising and consumer culture have rapidly transformed, with Chinese brands now leading the market alongside significant cultural shifts toward consumerism and materialism.