A Profile of Advertising in China’s Socialist-Market Economy

January 2005 in “ Media Asia ”

Lynne Ciochetto

Studysummary This study reports that since the early 1990s, China's advertising and consumer culture have rapidly transformed, with Chinese brands now leading the market alongside significant cultural shifts toward consumerism and materialism.

Automatically generated from the study's abstract, not written by a person, and not a review of the full paper. Not medical advice or a treatment recommendation. Read the original study, and consult a qualified healthcare professional before changing treatment. Full disclaimer ·

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