This chapter reviews various metrics for measuring sales performance, including sales effectiveness, market share, customer retention, and more, but reports no new research findings.
2 citations
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January 2012 in “Berkeley technology law journal” This review explores keyword advertising in online advertising, noting its appeal due to audience reach and campaign optimization, but reports no new research data.
2 citations
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September 2000 in “International Journal of Retail & Distribution Management” This issue reviews various reports on branding, including UK consumer attitudes towards brand extensions and company performance in 1999, but provides no new research findings.
December 2025 in “Dinasti International Journal of Management Science” This study reviewed existing research and concluded that digital marketing strategies, like social media engagement and influencer collaboration, effectively increase consumer interest and brand recognition for Manila Sapodilla Seed Oil Extract Emulsion in the competitive beauty and hair care market.
June 2018 in “Exchanges: The Warwick Research Journal” This article investigates how print advertisements create persuasive messages using hidden meanings within their language and structure, without presenting new empirical results.
Online tools are effective and cost-efficient for recruiting dermatology research participants, especially among younger people.
