June 2018 in “Exchanges: The Warwick Research Journal” This article investigates how print advertisements create persuasive messages using hidden meanings within their language and structure, without presenting new empirical results.
This chapter reviews various metrics for measuring sales performance, including sales effectiveness, market share, customer retention, and more, but reports no new research findings.
January 2013 in “Stirling Online Research Repository (University of Stirling)” This study found that integrating the Theory of Planned Behaviour with the Stimulus-Organism-Response framework improved the prediction of intentions to buy embarrassing products, with subjective norms being significant across drugstore, internet, and multi-channel environments.
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January 2015 in “Journal of Consumer Research” This study found that corporate social responsibility can enhance consumer perceptions of product performance, especially when viewed as motivated by genuine benevolence rather than self-interest.
December 2025 in “Journal of World Economy” In this study, original natural organic cosmetics with a natural index of ≥ 90% and efficacy patents increased purchase intention and reduced promotional dependency in the US market.
