7 citations
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September 1991 in “Journal of Advertising” The study suggests that commercial TV station advertising clearance policies may vary according to profitability and organization size, influencing their airtime appeal to viewers.
4 citations
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January 2021 in “Dermatologic Therapy” This review highlights current and future AI applications in hair restoration and diagnosis of hair disorders, including automated systems for hair detection and self-diagnosis, emphasizing the need for experts to understand their benefits and limitations.
16 citations
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February 1992 in “Journal of Consumer Marketing” This study proposes a framework for classifying sources of new product ideas, suggesting it is more effective than existing paradigms for successful innovation.
January 2025 in “Bright Sky Publications eBooks” This abstract serves as a promotional notice for a book titled "Essentials of Food Science and Nutrition" by several authors, offering it for sale at a low price, but does not report any research results.
23 citations
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December 2009 in “International Journal of Sport Management and Marketing” This paper examines crisis management models within sport marketing and sponsorship, focusing on the brand risks of athlete-triggered crises, and calls for further research in this area; it does not report new results.