An Analysis of Androgenetic Alopecia Treatment Content on Instagram and TikTok

July 2022 in “ Journal of Investigative Dermatology ”

John P. Hatch, Johannes Albrecht, Colby L. Presley, J. Anderson, A. Hamp, J. Anderson, Chandler W Rundle, Melissa R. Laughter, Robert P. Dellavalle

androgenetic alopecia AGA minoxidil finasteride topical minoxidil FDA-approved treatments dermatologist Rogaine Propecia

TLDR Dermatologists can use social media to better educate people about hair loss treatments.

Androgenetic Alopecia (AGA) affects up to 75% of men and 50% of women by age 50, with only two FDA-approved treatments: topical minoxidil and finasteride. A study analyzed 78 social media posts on TikTok and Instagram using relevant hashtags to evaluate dermatologist contributions to AGA treatment content. Dermatologists created only 23% of these posts but had the highest average number of followers (305,695.35), suggesting they could effectively use these platforms to educate and engage a large audience. The study highlights the potential for dermatologists to improve awareness and education on AGA treatments through social media.

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