1 citations
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January 2018 in “International Journal of Web Based Communities” Creators of YouTube 'bro-science' baldness videos are driven by a need to share and persuade, often emphasizing authenticity and community building, while navigating trust issues related to commercial ties.
January 2018 in “International Journal of Web Based Communities” People make 'bro-science' baldness treatment videos on YouTube to share experiences, communicate product benefits, and create a community.
1 citations
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January 2022 in “MedieKultur: Journal of Media and Communication Research” YouTube is changing the way health-related advice is shared, altering traditional roles of experts and patients.
5 citations
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September 2020 in “Dermatologic Therapy” Most YouTube hair loss treatment videos are popular but often biased and lack reliable sources.
4 citations
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November 2020 in “Journal of Cosmetic Dermatology” Most Facebook posts about hair loss treatments are promotional and not medically supported, with better quality information found on YouTube.