The Hair Loss Encyclopedia

Motivations and Stake Management in Producing YouTube 'Bro-Science' Videos for Baldness Treatment

January 2018 in “ International Journal of Web Based Communities ”

Andrew McNeill, Elizabeth Sillence

baldness treatment hair loss bro-science user-generated health videos

Image of study

TLDR People make 'bro-science' baldness treatment videos on YouTube to share experiences, communicate product benefits, and create a community.

The study "Motivations and stake management in producing YouTube 'bro-science' videos for baldness treatment" by Andrew McNeill and Elizabeth Sillence, published in 2018, analyzed 72 'bro-science' videos on YouTube related to baldness treatment. 'Bro-science' is a sub-genre of user-generated health videos where users test products on themselves and attempt to convince others of their effectiveness. The study found that the motivations for creating these videos included a sense of external compulsion, the desire to communicate product benefits, the intention to share careful research, and the wish to share personal experiences. The 'bro-science' genre was found to function by incorporating the viewer into the poster's experience, creating a community of people who share not only problems but also solutions.

View this study on nrl.northumbria.ac.uk →

Discuss this study in the Community →

Related Community Posts Join

6 / 1000+ results

community 18 months Dut - Shed after shed without any gains

in Update 115 upvotes 1 month ago

Dutasteride caused persistent hair shedding and no improvement for 18 months, leading to a switch back to finasteride. The user also uses oral minoxidil and plans to focus on better scalp health.

community Big increase in miniaturization after being on finasteride for 7 years?

in Finasteride/Dutasteride 29 upvotes 7 months ago

The user experienced increased hair miniaturization and shedding despite using finasteride, topical minoxidil, microneedling, and other treatments. They are considering more aggressive treatments or a hair system if no improvement occurs by the end of 2025.

community Fats on your Head to Stop Hair Loss?

in Research/Science 139 upvotes 1 year ago

The conversation discusses the potential of long-chain unsaturated fatty acids, like oleic and linoleic acid, as an additional treatment for hair loss, which may inhibit the enzyme responsible for converting testosterone to DHT and promote hair growth. Users humorously suggest using oils topically and discuss other hair loss treatments, but the main focus is on the science behind fatty acids and their role in hair health.

community Taking Charge of Your Hair: The "Big 3 Stack" Explained for 2023

in Research/Science 130 upvotes 1 year ago

The "Big 3 Stack" for hair loss treatment, which includes Minoxidil for hair density improvement, Ketoconazole shampoo for enhancing hair volume and thickness, and Finasteride for blocking hair loss causing hormones. Microneedling can boost Minoxidil's effects.

community New Treatments, and a Huge Group Buy with Lots of Research

in Research/Science 109 upvotes 1 year ago

A user is organizing a group buy for various compounds aimed at reversing hair loss and gray hair, and improving brain health and fat loss. The user has developed a treatment plan based on extensive research and is inviting others to participate, with the option to choose only the compounds they need.

community How I recovered from 4+ years of severe balding ages 20-24 by dieting, lifestyle changes and ONLY using topical minoxidil

in Progress Pictures 473 upvotes 1 week ago

A user reversed severe hair loss with dieting, lifestyle changes, and topical minoxidil, highlighting reduced inflammation and body fat. The conversation debates finasteride's effectiveness and the impact of diet and lifestyle on hair health.

Similar Research

5 / 1000+ results

Motivations and Stake Management in Producing YouTube 'Bro-Science' Videos for Baldness Treatment

research Motivations and Stake Management in Producing YouTube 'Bro-Science' Videos for Baldness Treatment

1 citations, January 2018 in “International Journal of Web Based Communities”

Creators of YouTube 'bro-science' baldness videos are driven by a need to share and persuade, often emphasizing authenticity and community building, while navigating trust issues related to commercial ties.

An Overview of Herbal Ingredients with Anti-Dandruff Activity in Shampoo Formulations

research An Overview of Herbal Ingredients with Anti-Dandruff Activity in Shampoo Formulations

January 2023 in “International Journal of Research Publication and Reviews”

Some herbal ingredients like linalool and tea tree oil have anti-dandruff properties and are safe for use in shampoos.

research Molecular Mechanisms Regulating Hair Follicle Development

854 citations, February 2002 in “The journal of investigative dermatology/Journal of investigative dermatology”

Understanding hair follicle development can help treat hair loss, skin regeneration, and certain skin cancers.

Hair Care Cosmetics: Functions and Ingredients of Shampoos, Rinses, and Hair Growth Promoters

research Hair Care Cosmetics: Functions and Ingredients of Shampoos, Rinses, and Hair Growth Promoters

January 1997 in “Elsevier eBooks”

The document explains how shampoos clean, rinses condition, one-step shampoos offer convenience, and hair growth promoters aim to prevent hair loss, emphasizing the importance of scientific evidence for their effectiveness.

Unraveling the Molecular Mechanisms of Hair and Nail Genodermatoses

research Unraveling the Molecular Mechanisms of Hair and Nail Genodermatoses

23 citations, November 2001 in “Archives of Dermatology”

Genetic discoveries are key for understanding, diagnosing, and treating inherited hair and nail disorders.