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    Glossary Keratin Treatment

    process that smooths and straightens hair using keratin protein

    A Keratin Treatment, also known as a Brazilian Blowout, is a hair-smoothing process that infuses keratin, a protein naturally found in hair, into the hair cuticle. This treatment aims to reduce frizz, enhance shine, and make hair more manageable by temporarily straightening it. The effects typically last for several months, depending on hair type and maintenance.

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