Effect of Value Addition and Product Diversification on Herbal Product Promotion

    November 2022 in “ International journal of pharmaceutical sciences review and research ”
    B Sailaja, Vunta Umamaheswari, Geethika Palla, Sneha Tenepalli
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    TLDR Adding value and variety to herbal products helps promote them and can make India a leading exporter.
    The document reviews the role of value addition and product diversification in enhancing the promotion of herbal products. It explains that value addition can improve a product's features, such as shelf life and efficacy, while diversification involves expanding product sales through new technology applications. The review cites examples like herbal shampoos and Aloe vera products and notes that following WHO guidelines for processing herbal materials can enhance quality and shelf life. Diversification offers consumers more options, can improve a company's brand, and increase profits. The review also points out that India has successfully exported a variety of herbal products, including during the COVID-19 pandemic when demand surged. The conclusion stresses that promoting herbal products effectively requires introducing value-added and diversified products that meet consumer demands, alongside innovation and proper R&D, positioning India to be a major exporter in the global market.
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