Integrating Technology in Facial Plastic Surgery
January 2018
TLDR Surgeons should evaluate new technologies critically, offer a range of services including non-surgical options, and be aware of marketing influences to meet patient needs and maintain a successful practice.
In 2018, the chapter explored the integration of technology in facial plastic surgery, emphasizing the need for surgeons to critically evaluate new technologies and be mindful of industry biases. It discussed the impact of marketing and social media on patient perceptions and the importance of evidence-based recommendations. The chapter also highlighted non-surgical alternatives like deoxycholic acid injections, CoolSculpting, and Ultherapy for skin tightening and fat reduction, and addressed their benefits and limitations. Additionally, it covered the Follicular Unit Extraction (FUE) method for hair transplantation, which uses devices like NeoGraft to avoid scarring and allow rapid recovery. Laser technology's role in targeting specific skin issues was also mentioned. The document concluded that providing a variety of services, including non-surgical options, is crucial for satisfying patient needs and maintaining a successful practice.
