The Effects of Scalp and Hair Care Service Factors and Psychological and Relational Factors on Seniors’ Continuance Intention

    Hyun-Jin Kwon
    Studysummary This study found that among older adults in Korea, satisfaction with scalp and hair-care services and perceived effectiveness in managing hair loss were the strongest predictors of their intention to continue using these services, with self-esteem and relational factors also contributing positively.
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