Analysis of the Effects of Scalp and Hair Conditions and Hair Loss Stress on Scalp Care Behaviors Among the 2030 Generation

    Soo-Min Hwang
    Studysummary This study observed that among adults in their 20s and 30s, deteriorating scalp and hair health increased hair loss stress, which in turn prompted more proactive scalp care behaviors, with hair condition being a stronger motivator than scalp condition.
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