Modeling of Probiotic Gel Shampoo Recipes with Vegetable Extracts and Marketing Analysis of Their Market Promotion
July 2019
in “
Technology audit and production reserves
”
Studysummary This research discusses the formulation of probiotic gel shampoos with whey peptides and plant extracts, highlighting their potential effectiveness and market feasibility in Ukraine.
Our plain-language summary. Not medical advice or a treatment recommendation. Consult a qualified healthcare professional before changing treatment. Full disclaimer
In 2019, researchers Nataliіa Tkachenko, Svitlana Vikul, and Svitlana Pambuk from the Odessa National Academy of Food Technologies developed formulations for probiotic gel shampoos enriched with short-chain peptides of whey proteins and probiotic lysate. The shampoos also included extracts of peppermint grass, nettle leaves, and marigold flowers. The optimal ratio of these extracts was found to be 2:1:1, respectively, which resulted in a maximum antioxidant activity of 1262.255 act. units. The researchers developed two formulations under the brand "Probio-beauty" for daily use and for strengthening and restoring hair. The quality indicators of these shampoos met the requirements of regulatory documents. The researchers suggested that these products could fill a niche in the Ukrainian market for natural cosmetics with probiotics.
