The Effect of Lifestyle on Appearance Interest and Beauty Management Behavior

This study analyzed data from 302 participants to examine how lifestyle affects appearance interest and beauty management behavior. Using SPSS 24.0 for various analyses, it found that individuals with aesthetic, personality, and social orientations show a significant positive relationship with appearance interest and beauty management behaviors. The study suggests that selling beauty products in small amounts can reduce customer burden, offer opportunities for personal change, and provide scalp self-care options to prevent hair loss, thereby enhancing interest in appearance and beauty management based on individual lifestyles.