The Effect of Lifestyle on Appearance Interest and Beauty Management Behavior

    December 2023 in “ Journal of the Korean Society of Cosmetology ”
    Ji-Hye Seol, Yong-Mi Jin
    Image of study
    TLDR People interested in aesthetics, personality, and social life care more about their appearance and beauty routines.
    This study analyzed data from 302 participants to examine how lifestyle affects appearance interest and beauty management behavior. Using SPSS 24.0 for various analyses, it found that individuals with aesthetic, personality, and social orientations show a significant positive relationship with appearance interest and beauty management behaviors. The study suggests that selling beauty products in small amounts can reduce customer burden, offer opportunities for personal change, and provide scalp self-care options to prevent hair loss, thereby enhancing interest in appearance and beauty management based on individual lifestyles.
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