October 2023 in “Han'gug miyong haghoeji/Journal of the Korean society of cosmetology” In this study, the researchers found that awareness of appearance due to hair loss positively impacted hair loss management behaviors through self-awareness and psychological factors, but appearance management intention did not influence care behaviors.
August 2025 in “Journal of the Korean Society of Cosmetology” This study found that among office workers in Seoul and Gyeonggi Province, hair loss stress significantly correlates with increased interest in appearance and consumption of scalp care products, with variations in impact depending on the type of stress experienced.
December 2025 in “Journal of the Korean Society of Cosmetology” This study observed that among adults in their 20s and 30s, deteriorating scalp and hair health increased hair loss stress, which in turn prompted more proactive scalp care behaviors, with hair condition being a stronger motivator than scalp condition.
February 2026 in “Journal of the Korean Society of Cosmetology” This study found that among older adults in Korea, satisfaction with scalp and hair-care services and perceived effectiveness in managing hair loss were the strongest predictors of their intention to continue using these services, with self-esteem and relational factors also contributing positively.
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November 2007 in “Journal of Investigative Dermatology Symposium Proceedings” This article discusses using cosmetic hair products alongside medical treatments for hair conditions to enhance patient self-esteem and quality of life, without reporting new clinical results.