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This study found that individual lifestyle factors, such as aesthetic, personality, and social orientations, positively influence appearance interest and beauty management behavior.

This study observed that among hair loss patients in Daejeon and Chungcheong, female pattern hair loss was most common, scalp massage was the preferred management behavior, and satisfaction was above average except for lower satisfaction with folk remedies.

In this study, the researchers found that awareness of appearance due to hair loss positively impacted hair loss management behaviors through self-awareness and psychological factors, but appearance management intention did not influence care behaviors.

This study found that among office workers in Seoul and Gyeonggi Province, hair loss stress significantly correlates with increased interest in appearance and consumption of scalp care products, with variations in impact depending on the type of stress experienced.

This study found that among older adults in Korea, satisfaction with scalp and hair-care services and perceived effectiveness in managing hair loss were the strongest predictors of their intention to continue using these services, with self-esteem and relational factors also contributing positively.