Effects of Hair Colors on the Image: Focused on Female College Students in Their 20s

The study conducted on 230 female college students in Busan found that hair color significantly influenced perceived image, identifying three main image factors: intellectual, active, and comfortable. Red and orange hair were associated with charismatic and lively images, while blue and green were linked to unfriendly and cold perceptions. Black hair was perceived as friendly and intellectual. The study suggested that hair color could alter image perception, differing from general color theory, and emphasized the importance of considering body type and personal preferences in hair color selection. The research was limited by its focus on a single hairstyle and length, indicating a need for further studies on various hairstyles and body shapes.