Business Plan for the Creation of the Chebe Hair Care Line
December 2023
in “
Biblioteca Digital - Universidad Icesi
”
Studysummary This business plan outlines the launch of Chebe, a hair care line by Almafrikana Biocosmética, designed to address traction alopecia in Afrocolombian women aged 14 to 60. It focuses on using natural, eco-friendly ingredients with a marketing strategy targeting the Pacific Colombian and urban markets.
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