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    A Sport Crisis Typology: Establishing a Pathway for Future Research

    Bradley Wilson, Constantino Stavros, Kate Westberg
    Studysummary This paper examines crisis management models within sport marketing and sponsorship, focusing on the brand risks of athlete-triggered crises, and calls for further research in this area; it does not report new results.
    Automatically generated from the study's abstract, not written by a person, and not a review of the full paper. Not medical advice or a treatment recommendation. Read the original study, and consult a qualified healthcare professional before changing treatment. Full disclaimer
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    1. A Sport Crisis Typology: Establishing a Pathway for Future Research International Journal of Sport Management and Marketing · 2009