A Sport Crisis Typology: Establishing a Pathway for Future Research

The document from 2010 examines the increasing occurrence of crises in sports and their implications for sport sponsorship, emphasizing the need for research into athlete-triggered crises and the management of such crises. It introduces a typology of sport crises, including accidents, transgressions, faux pas, and terrorism, and suggests that future research should apply theories like the Situation Crisis Communication Theory (SCCT) and attribution theory to understand stakeholder responses. The paper also recommends experimental designs for investigating crises and acknowledges the complexity of managing crises during international events, noting the influence of cultural factors on the perception of blame and severity. It concludes by stressing the importance of tailored research solutions for different sports contexts and the consideration of legal implications in crisis response.