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      Retail Insights: Branding

      research Retail Insights: Branding

      2 citations, September 2000 in “International Journal of Retail & Distribution Management”
      The document concludes that understanding consumer-brand relationships is key for marketing and that perceived quality helps national brands maintain higher prices than store brands.
      Industry News

      research Industry News

      January 1983 in “Journal of the American Oil Chemists' Society”
      The U.S. soybean industry wanted government help due to foreign competition, while the jojoba industry was growing and expected to stabilize.

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