53 citations
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October 2018 in “Aesthetic Surgery Journal” This study found that Google Trends data on search terms like "eyelid plastic surgery," "facelift," and "rhinoplasty surgery" significantly correlated with actual US surgery volumes, highlighting its potential use for plastic surgeons in marketing and advertising decisions.
3 citations
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January 2019 in “Aesthetic Surgery Journal” Google Trends is useful for aesthetic surgeons to improve marketing by tracking what and when people search for facial cosmetic procedures.
This study reports that alternative cancer clinics spent over $15 million on Google ads in the past decade, directing 44.4% of their website traffic from these ads, which targeted sensitive search queries of cancer patients seeking alternative treatments.
34 citations
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July 2020 in “Dermatologic Therapy” This study observed increased online searches for "acne," "eczema," and "hair loss" but decreased interest in "botox," "skin cancer," and some other terms during the COVID-19 pandemic in Turkey and Italy.
10 citations
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March 2021 in “International Journal of Environmental Research and Public Health” This study found that Google users are increasingly searching for health information on dermatological issues, with particular interest in itch, hair loss, and skin rash.