June 2022 in “Conjunctions” YouTube videos of men using Finasteride and Minoxidil for hair and beard growth form a unique self-tracking genre that helps build community and shape male identity.
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March 2013 in “Social Semiotics” Commercial hair loss websites promote Propecia by making men feel insecure about baldness and suggesting it's a medical issue needing treatment.
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January 2022 in “MedieKultur: Journal of Media and Communication Research” YouTube is changing the way health-related advice is shared, altering traditional roles of experts and patients.