Short Snips: YouTube Shorts Recommendations for Hair Loss and Alopecia

    October 2024 in “ Journal of Cosmetic Dermatology
    Michelle Ko, David Kim, Emily Newsom, Carolyn Goh
    TLDR Minoxidil is the most recommended treatment for hair loss on YouTube Shorts.
    This study analyzed YouTube Shorts to assess treatment recommendations for alopecia and hair loss, collecting 150 videos, of which 80 met the inclusion criteria. The majority of videos were produced by patients/bloggers, with trichologists and dermatologists achieving the highest engagement scores. Most videos recommended treatments that could be carried out independently, such as OTC topical medications and cosmetics, while some suggested medical assistance-required treatments like prescription medications and hair transplants. A smaller portion recommended home remedies. Minoxidil was the top recommendation, and while dermatologists created less than 15% of the videos, they had high viewer engagement. The study highlights the potential for dermatologists to use platforms like YouTube Shorts to share evidence-based practices and counter misinformation.
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