The Imperfect Beauty: Examining the Evolving Concept of Beauty

    F. Velardi, Annalisa Cogliandro, Paolo Persichetti
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    TLDR Modern society values both traditional beauty and imperfections, but media pressures lead to more cosmetic enhancements and ethical concerns.
    The editorial "The Imperfect Beauty" examines the evolving concept of beauty, highlighting its historical association with symmetry and ideal proportions, and the modern appreciation for imperfections. Cognitive neuroscience has shed light on how the brain processes attractiveness, involving regions like the orbitofrontal cortex and amygdala. The pervasive pursuit of beauty in contemporary society, driven by media and technology, has led to increased cosmetic enhancements and societal pressure for personal beauty. Social media platforms have democratized beauty techniques but also promote unrealistic standards, resulting in a rise in cosmetic surgeries and ethical concerns about the motivations behind these procedures.
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