A Survey of the Status of Hair Loss Product Use, Hair Loss Treatment, and Satisfaction Level

    January 2007 in “ Journal of Fashion Business ”
    Ji Suk Lee, Sung-Nam Kim
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    TLDR Most people with hair loss haven't used treatment products and are only somewhat satisfied with their options, highlighting a need for better management programs and marketing.
    The study from 2007 involved 323 participants and focused on hair loss product use, treatment practices, and satisfaction levels among individuals with hair loss. The majority of participants were women in their 20s, with thin and wispy hair being the most common symptom. Most participants had not used hair loss management products, with Davines and Kerastase being the most popular at home and in clinics, respectively. Satisfaction with hair loss management was average to somewhat satisfactory, with the most essential element for improvement being the development of effective and specialized programs. The study highlighted the need for practical hair loss management programs and marketing strategies that prioritize systematic management, proper product use, and competitive pricing.
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