Social Perceptions of Male Pattern Baldness: A Review

The 2001 review article by R. Henss explored the social and psychological effects of male pattern baldness (MPB), revealing that while baldness can be associated with positive traits such as higher occupational prestige and intelligence, it is more commonly linked to negative perceptions like lower physical attractiveness, self-assertiveness, and social appeal. A study involving 108 participants showed that balding men were seen as less attractive and older than their actual age. Although baldness did not significantly impact perceptions of being a good spouse or career/intellect attributes, it did lead to lower ratings in cheerfulness, attractiveness, and perceived intellect/career success. The review also noted that facial features could influence how baldness affects perceptions of personality traits and age. Despite these findings, the review acknowledged that hair is just one factor in person perception and that advancements in hair loss treatments might alter future views on baldness. Overall, the review concluded that MPB has a predominantly negative impact on social perceptions, which can have real-life consequences.