Physician-Drug Company Complex

    April 1989 in “ Archives of Dermatology
    Edward Frankel
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    Studysummary This article critiques the marketing strategies of Rogaine and Accutane and reports no new clinical findings, questioning the photographic evidence used in advertising.
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    The article raised concerns about the advertising practices of pharmaceutical companies, specifically highlighting the potentially misleading nature of Rogaine and Accutane advertisements. It suggested that the apparent hair growth results from Rogaine could be attributed to photographic manipulation, such as changes in lighting, camera angle, and hair styling, rather than actual product efficacy. Additionally, it questioned the financial viability of Accutane advertising, given the limited number of female patients with cystic acne who might benefit from the treatment.
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