Understanding Patient and Physician Perceptions of Male Androgenetic Alopecia Treatments in Asia-Pacific and Latin America

This document reports findings from a market research survey conducted in countries across Asia-Pacific and Latin America to explore patient and physician attitudes towards male androgenetic alopecia (AGA), and key presenting symptoms of hair loss/thinning, their satisfaction with currently available male AGA treatments and investigate the factors affecting treatment choice. The survey was conducted in five countries (Japan, South Korea, Taiwan, Mexico and Brazil) between November and December 2015. The study found that patient satisfaction with currently available male AGA treatments was suboptimal, with almost one-third of patients reporting feeling dissatisfied. Patients and physicians agreed that male AGA had serious consequences for sufferers, affecting confidence and impacting patients on a day-to-day basis. Both patients and physicians agreed that patient involvement in treatment decisions improves treatment outcome.