The Old and the New in Hair Care: How the Hair Care Market Reinvents Itself by Using Old Concepts as a Foundation to Create Temporary Trends or to Solidify Already Established Concepts

    January 2024 in “ Brazilian Journal of Hair Health ”
    Cristal Bastos, Ademir Carvalho Leite
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    TLDR Modern hair care trends often reinvent old practices to create new trends or reinforce existing ones.
    The article explores the evolution of hair care by comparing products and methods from the transition between the 19th and 20th centuries to those from the 20th to the 21st century. It highlights how modern hair care trends often draw inspiration from historical practices, despite the significant scientific advancements over the past century. The study underscores the cyclical nature of hair care trends, where old concepts are frequently reinvented to create new trends or reinforce established ones.
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