Mapu Cosmetics: Male Hair Care Industry
Studysummary This study assessed Mapu Cosméticos' business plan for producing castor bean-derived products, projecting a net profit from year two and indicating financial feasibility with a favorable Net Present Value and Internal Rate of Return.
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Mapu Cosméticos, a medium-sized company based in Juazeiro, Bahia, focuses on producing hair care products like shampoo-conditioner and castor oil, derived from castor beans. The company benefits from its strategic location with abundant raw materials and efficient transport routes, as well as government tax exemptions. The extraction process is done in-house using cold pressing, enhancing efficiency and product quality. The company plans to produce 78.49 L/h of oil for shampoo-conditioner and 33.64 L/h of vegetable oil to combat male hair loss, alongside 228.65 kg/h of organic fertilizer from by-products. Financial analysis indicates a positive net profit from the second year, a 5-year discounted payback, a Net Present Value of R$ 37,907,243.10, and a 20% Internal Rate of Return, confirming the project's viability.
