Managing an Unhappy Patient

The document discusses the importance of managing patient dissatisfaction, particularly in the context of elective procedures like hair transplants. It highlights that one in six patients is perceived as "difficult" by clinicians, and dissatisfaction can stem from various factors, both within and outside the surgeon's control. In the era of online reviews and ratings, a negative review from a dissatisfied patient can significantly impact a practitioner's reputation. Therefore, effectively handling unhappy patients is a critical skill for medical practitioners.