Financial Feasibility of a Hair Care-Based Business

Sassle, a haircare startup addressing alopecia with a natural almond-based serum, has demonstrated financial feasibility for its product. Using primary and secondary data, the study analyzed key financial metrics under various scenarios. The base scenario showed a payback period of 3 years and five months, a positive NPV of Rp381,007,156, and an IRR of 49%, all surpassing the WACC of 5.02%. Even in a pessimistic scenario with a 25% sales reduction, the payback period was four years and 11 months, with a positive NPV of Rp265,828,152 and an IRR of 32%. The optimistic scenario, with a 15% sales increase, predicted a 2-year, 1-month payback period, a positive NPV of Rp622,915,633, and an IRR of 67%. These results confirm Sassle's business model is financially viable and capable of substantial returns.