June 2018 in “Exchanges: The Warwick Research Journal” This article investigates how print advertisements create persuasive messages using hidden meanings within their language and structure, without presenting new empirical results.
This study found that health warnings in advertisements can ironically increase consumer confidence and boost sales for risky products over time.
9 citations
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March 1981 in “Journal of Advertising” This paper reviews deceptive magazine advertising practices, including editors' insights and efforts by industry and government to reduce such ads, and recommends strategies for their elimination.
2 citations
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January 2012 in “Berkeley technology law journal” This review explores keyword advertising in online advertising, noting its appeal due to audience reach and campaign optimization, but reports no new research data.
November 2004 in “Oncology Times” This article discusses the ethical concerns and implications of a partnership between the National Prostate Cancer Coalition and Viadur, including the perceived endorsement of a specific drug.