9 citations,
March 1981 in “Journal of Advertising” Magazines should self-regulate and collaborate to stop deceptive ads and protect consumers.
2 citations,
October 2017 in “Global Media and Communication” The conclusion is that top men's magazines in India promote Western ideals of masculinity, favoring fair-skinned, youthful, and Western Caucasian men.
7 citations,
September 1991 in “Journal of Advertising” More profitable TV stations have stricter ad approval rules, and bigger stations are generally stricter too.
3 citations,
January 2005 in “Media Asia” Advertising in China shifted towards entertainment, favored local brands, and played a significant role in the country's move to a consumer economy.
5 citations,
June 1996 in “Journal of Consumer Policy” The document concludes that with limited resources, the government should focus on impactful enforcement against misleading advertising and encourage businesses to follow guidelines to prevent deception.