9 citations
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March 1981 in “Journal of Advertising” This paper reviews deceptive magazine advertising practices, including editors' insights and efforts by industry and government to reduce such ads, and recommends strategies for their elimination.
2 citations
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October 2017 in “Global Media and Communication” In this study, ads in leading Indian men's magazines featured more international brands and Caucasian models, while promoting a class-based global masculinity among upper-class urban Indian men.
7 citations
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September 1991 in “Journal of Advertising” The study suggests that commercial TV station advertising clearance policies may vary according to profitability and organization size, influencing their airtime appeal to viewers.
37 citations
,
May 2003 in “Journal of Consumer Marketing” This review discusses consumers' positive attitudes towards direct-to-consumer pharmaceutical advertising, highlighting its impact on patient engagement despite physicians' mixed opinions on its influence on the doctor-patient relationship.
5 citations
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June 1996 in “Journal of Consumer Policy” This study observed a decline in investigations, prosecutions, and convictions for misleading advertising in Canada, suggesting Industry Canada's diminished role necessitates new strategies to address this issue.