Influence of Social Media Over Prevailing Skin Practices

The article highlights the significant influence of social media on skincare practices, emphasizing that many individuals follow advice from non-certified "influencers," leading to potential skin problems. A comprehensive review of 50 publications revealed that while some dermatologists use social media to provide reliable information, a large portion of skincare content is generated by non-experts, often promoting products for financial gain. This trend particularly affects adolescents, who adopt potentially harmful skincare routines. The study underscores the need for dermatologists to actively counteract misinformation and promote evidence-based skincare advice.