Hey, Look Me Over: Revisiting and Reproducing Contemporary Masculinities
June 2003
in “
MacSphere (McMaster University)
”
TLDR Masculinity in media is evolving to challenge traditional gender roles and promote more complex male identities.
The document explored the evolving concept of masculinity in North America, highlighting how traditional male roles and identities were challenged by shifts in media representation and societal expectations. It discussed the impact of corporate downsizing on male identity, as men could no longer rely on patriarchal institutions for validation. The study examined how media genres, such as action films and sports narratives, reflected these changes, with men now portrayed as vulnerable and seeking redemption. It also addressed the potential for cross-gender identification in media, challenging the traditional "male gaze" and encouraging men to identify with women. The work emphasized the importance of understanding these shifts to prevent the perpetuation of rigid gender roles and to bridge the gap between feminist and masculinity studies.