Pharma in the Bedroom and the Kitchen: The Pharmaceuticalisation of Daily Life

    August 2008 in “ Sociology of Health and Illness ”
    Nick J. Fox, Katie Ward
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    TLDR The conclusion is that the increasing use of drugs for lifestyle reasons is a complex issue influenced by corporate profit, consumer behavior, and the medicalization of everyday life, with potential negative effects on personal well-being.
    The document from 2008 examines the trend of pharmaceuticalisation in daily life, where medications are increasingly used for lifestyle enhancement and consumed in private settings like the home. It discusses the use of drugs like Viagra and Xenical for both medical and lifestyle purposes, highlighting their association with personal aspirations and their marketing within the domestic sphere. The paper also addresses the economic aspects, with pharmaceutical companies profiting from lifestyle drugs and the role of consumers in the distribution chain. It critiques the industry for focusing on profitable drugs and for influencing medical-scientific knowledge to medicalize conditions such as erectile dysfunction and social phobia. The document concludes that pharmaceuticalisation is a complex interplay of biological effects, disease legitimacy, consumer adoption, and corporate interests, shaping daily life into categories treatable by drugs, while also pointing out potential negative impacts on personal relationships and self-image.
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