Modeling of probiotic gel shampoo recipes with vegetable extracts and marketing analysis of their market promotion

In 2019, researchers Nataliіa Tkachenko, Svitlana Vikul, and Svitlana Pambuk from the Odessa National Academy of Food Technologies developed formulations for probiotic gel shampoos enriched with short-chain peptides of whey proteins and probiotic lysate. The shampoos also included extracts of peppermint grass, nettle leaves, and marigold flowers. The optimal ratio of these extracts was found to be 2:1:1, respectively, which resulted in a maximum antioxidant activity of 1262.255 act. units. The researchers developed two formulations under the brand "Probio-beauty" for daily use and for strengthening and restoring hair. The quality indicators of these shampoos met the requirements of regulatory documents. The researchers suggested that these products could fill a niche in the Ukrainian market for natural cosmetics with probiotics.