How Media Coverage of Oral Minoxidil for Hair Loss Has Impacted Prescribing Habits

    June 2024 in “ Cutis ”
    Drew Taylor, Mary Michael, Tam H. Nguyen, Kyle C. Lauck, Kelly K Park, Stanislav N. Tolkachjov, Eduardo Weiss
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    TLDR Media coverage led to more dermatologists prescribing low-dose oral minoxidil for hair loss.
    The publication of a New York Times article in August 2022 significantly influenced the prescribing habits of dermatologists regarding low-dose oral minoxidil (LDOM) for hair loss. A survey of 65 US-based board-certified dermatologists revealed that 42% began prescribing or increased their use of LDOM following the article. Data from Epiphany Dermatology and Summit Pharmacy showed substantial increases in LDOM prescriptions post-publication, with Epiphany Dermatology reporting 1,377 prescriptions in the 8 months following the article. Studies have shown LDOM to be a safe and effective treatment for alopecia, with minimal adverse effects. This highlights the powerful impact media coverage can have on medical practices and patient inquiries.
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      Low-dose oral minoxidil is used for hair loss and does not significantly affect blood pressure but may increase heart rate and cause hypotensive symptoms. Some users experience side effects like palpitations and shortness of breath, while others find it effective; topical minoxidil with tretinoin is also considered.

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