How Media Coverage of Oral Minoxidil for Hair Loss Has Impacted Prescribing Habits

    June 2024 in “ Cutis ”
    Drew Taylor, Mary Michael, Tam H. Nguyen, Kyle C. Lauck, Kelly K Park, Stanislav N. Tolkachjov, Eduardo Weiss
    TLDR Media coverage led to more dermatologists prescribing low-dose oral minoxidil for hair loss.
    The publication of a New York Times article in August 2022 significantly influenced the prescribing habits of dermatologists regarding low-dose oral minoxidil (LDOM) for hair loss. A survey of 65 US-based board-certified dermatologists revealed that 42% began prescribing or increased their use of LDOM following the article. Data from Epiphany Dermatology and Summit Pharmacy showed substantial increases in LDOM prescriptions post-publication, with Epiphany Dermatology reporting 1,377 prescriptions in the 8 months following the article. Studies have shown LDOM to be a safe and effective treatment for alopecia, with minimal adverse effects. This highlights the powerful impact media coverage can have on medical practices and patient inquiries.
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