Innovative Business Planning Based on Market Needs 'Rosemary Oil'

    Ayunda Putri Anjani, Chintya Kusuma Handayani, Jeany Rosalinda Putri, Olivia Elda Ronauli Manurung, Christine Lestari Sitorus, Maharani Ikaningtyas
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    Studysummary This study concluded that there is a significant market potential for rosemary oil-based hair care products in Indonesia, though consumer education and market penetration remain challenges.
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