A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection

    November 2006 in “ The Milbank Quarterly ”
    Julie M. Donohue
    Studysummary This article reviews the history and impacts of direct-to-consumer advertising of prescription drugs in the U.S. and reports no new research findings; it discusses implications for health policy debates.
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    1. A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection The Milbank Quarterly · 2006