A Hedonic Response to an Assay on Octogenarians Using Cosmetics Promising Comfort, Attractiveness, and Youth

The study investigated the "hedonic response" of septuagenarians and octogenarians living in a luxury rest home after using natural cosmetics marketed to make them feel younger, attractive, and active. The participants were asked to complete a simple satisfaction questionnaire based on Peyram’s hedonic test. The study aimed to explore the psychological effects of cosmetics on the elderly, acknowledging that while aging is irreversible, cosmetics can offer a sense of comfort and improved self-perception.