Hair Vibrancy: A Quantitative Multi-Modal Approach Bridging Consumer Perception, Expert and Instrumental Evaluation

    January 2026 in “ International Journal of Cosmetic Science ”
    Jincy Abraham, Melville Fernandes, Nimisha Srivastav, Rima Rakshit, S. Ramachandra Shetty, Neha Sirkek, H. V. Pandya
    TLDR Hair vibrancy involves how hair looks and feels, helping create better hair products.
    The study defines hair vibrancy as a multidimensional perceptual attribute that includes luminosity, structural integrity, and apparent vitality, perceived both visually and tactilely. This framework aids in understanding hair vibrancy, allowing for quicker product formulation and more substantiated claims. It identifies key attributes for ideal hair colour vibrancy, guiding product development to align with consumer expectations.
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