Must Hair Care Products That Target the Causes of Consumer Hair Loss Be More Popular?
December 2023
in “
Advances in economics, management and political sciences
”
Studysummary This study found that consumers do not prefer anti-hair loss products over regular hair care products, suggesting that companies should focus on factors like purchase willingness instead of the specific causes of hair loss. Our plain-language summary of this paper — not a Tressless recommendation.
The study analyzed consumer preferences for hair care products targeting hair loss by examining sales data and reviews from Taobao and conducting a questionnaire-based experiment. It found that consumers prioritize factors like smoothness, flavor, oil control, cost-effectiveness, and good reviews over anti-hair loss functions. Consequently, hair care products designed specifically for hair loss are not preferred over ordinary products, suggesting that manufacturers should focus more on general consumer preferences rather than the specific causes of hair loss.
